The cultural event I attended was Commuter Bingo today at the Student Center.
Commuter Bingo is a cheap little event they have at the student center every so often as part of Shepherd University's "please don't just go home" commuter program. They have it frequently since throughout the semester because Bingo itself is really just a one time expense. The prizes usually consist of a few big things, but most of the stuff is just cheap supplies for school. I'll usually play a round or two and get a free notebook or frisbee out of it. But this time I didn't play and noticed a strange cultural phenomenon.
Bingo, for the most part, has a large cultural stigma in America. The image that comes to mind when you say "Bingo player" is one of a much older white woman, usually lower class, spending larges amounts of time going to Bingo halls and adjusting their oversized wigs. Bingo is considered a game for old retirees to spend their time, and is never really taken seriously by the younger generation (I for one can't imagine what it means to be a "professional" player in a game based on luck). That's what's strange about commuter Bingo.
Watching the people there I noticed that nobody there was an old woman. In fact there seemed to be about an equal mix of males and females playing the game. They were all young students, but that's where the similarities ended. Not only did the game draw in people across gender and age lines, but people from different cliches (nerds, jocks, sororities, etc.) as well. If the above bias was true, then young people should have avoided Bingo like the plague, but instead they were running out of Bingo cards!
I tried to ponder the reason behind this. I mean, I had just watched age, culture, and gender demographics get punched in the throat, there had to be some explanation!
- Perhaps it was the location. Lots of people come in and out through the student center and some may have just started playing on impulse.
- The hours. It started just before lunch and ended afterwards, though most of the players weren't eating as they were playing.
- The prizes. I don't stop playing after I win something though, I'm a bit greedy that way.
- Advertising. They usually put up flyers before hand or post something on the Shepherd website, but I don't remember hearing or seeing anything about it.
Out of all these I think #1 has the bigger impact. There is a high level of human traffic in the Student Center, and Commuter Bingo was set up right in the cafeteria area, not in a separate room, so you have easy visible access to the activity. Being able to see the activity and access it probably played a big part in collecting people to do an activity that they normally would not seek out and take part in themselves. While most college students would not actively search for a Bingo parlor, having one right there in a common area would allow them to enjoy the activity without having to go out of their way. The other listed points probably just aided in the decision to join in.
This presents an interesting idea when incorporating media. Would you be able to cross demographic and social boundaries if you were to set up in an open and available area? Could you reach a wider local audience with this method? On a national or global scale it wouldn't work, but think of smaller activities. If you were having a business meeting, would it be more effective to hold it in the main entrance then a meeting room? Would a local film be seen by a more diverse crowd if it was shown outside than inside a theater? These would be important and unique ways to get a desired result and one that I would keep in mind for future reference.